In the December 2009 issue of Birding Business magazine, along with articles by such notable birding writers as Sharon Stiteler, Sam Crowe, and Val Cunningham, readers will also find one of my own: “The Power of Blogging.” In it, I explain how blogging can be of use to retailers in spreading their marketing messages as well as building closer ties with their customers. Included is a handy guide on how to establish a blog with minimal investment of time or effort.