In continuation of her exploration into effective ways to bridge our society’s present chasm between proponents of science and skeptics of it, Prof. Emma Frances Bloomfield’s new book “Science v. Story” examines four very pertinent present-day challenges to science communicators – climate change, evolution, vaccination, and COVID-19 – from the perspectives of their narratives and their counter narratives, to demonstrate how effective story-telling is essential to effective science communication in the modern world.