Let’s face it; in this day of both social media and an often ill-educated general public, all of us who write about any aspect of science are involved in science communication – or as it is often identified in a hashtag, #scicomm. Consequently, we have a responsibility no only to engage our readers but to inform them in a way that they will not only remember what we wrote but also not be confused by the manner in which it was written.
The Oxford Handbook of the Science of Science Communication
