This coming week will see the UK publication by Penguin UK under their Harvill Secker imprint of a book that is already – according to The Guardian – being “touted as the next H is for Hawk;” the book in question being “How to Catch a Mole, and Find Yourself in Nature” by Marc Hamer. How realistic is this touting? Like you, I get a bit skeptical whenever I hear any book breathlessly referred to by the literary cognoscenti as “Y is the next X.”
