http://www.wellreadnaturalist.com/2009/10/full-disclosure/ The Natural History Book Review Tue, 08 May 2012 23:16:17 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://www.wellreadnaturalist.com/2009/10/full-disclosure/comment-page-1/#comment-11 Disclosure Sat, 31 Oct 2009 22:09:09 +0000 http://www.wellreadnaturalist.com/?p=160#comment-11 [...] The Well-read Naturalist just posted about a new FTC ruling regarding endorsement disclosures. The intent seems to be to make sure that relationships “between advertisers and endorsers – connections that consumers would not expect – must be disclosed”. We’ve all seen celebrities endorse products in commercials, on talk shows, etc, without being clear if this is their own opinion, or if they’re just getting paid to say it. Online, there are all kinds of websites talking about products. Sometimes it is hard to tell if they are by a legitimate third party, or just some kind of shill-site created by the manufacturer. [...] [...] The Well-read Naturalist just posted about a new FTC ruling regarding endorsement disclosures. The intent seems to be to make sure that relationships “between advertisers and endorsers – connections that consumers would not expect – must be disclosed”. We’ve all seen celebrities endorse products in commercials, on talk shows, etc, without being clear if this is their own opinion, or if they’re just getting paid to say it. Online, there are all kinds of websites talking about products. Sometimes it is hard to tell if they are by a legitimate third party, or just some kind of shill-site created by the manufacturer. [...]

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